Add Your Event
Are you are brewery that is interested in partnering with a host location for KBW? Are you a restaurant or retailer in Kalamazoo that is interested in hosting a brewer? You came to the right place! Click here to login and enter your event.
How It Works:
Restaurants/retailers team up with their favorite brewer or brewery to develop an event. If you need assistance in doing this, the best way is to connect to the other party through your local distributor. If you like, you can cut out the middleman, and go straight to the source!
Any KBW Event Must:
Concentrate on craft beer
Offer something special
($3 Craft Beer Drafts alone aren’t enough. Add a bottle signing, meet and greet, or tasting? Perfect!)
There should be a programmed element to your event
(Someone, preferably the brewer, should make remarks or present the beers.)
Then, just click here to add your event to our calendar. It will be posted in short order on this website, and promoted, along with other Kalamazoo Beer Week events.
Want Point of Sale to Promote the Event? Find editable versions of the posters and flyers here. Or, request they be created by your distributor. They would be happy to oblige!
Remember, all events surrounding Kalamazoo Beer Week need to be registered with the MLCC. It is the responsibility of the host location to register their event, so please be sure to submit the appropriate documents. This is a very simple process, that involves just sharing the type of event, date, time, and other details on an MLCC form, which can be found here.
Event Point of Sale
Click here to download an information packet on hosting and marketing a successful Kalamazoo Beer Week event.
Click here to download the sample posters for Kalamazoo Beer Week. These signs can be altered to include your own events, and help us to keep the look of all marketing materials the same for the general public. After all, KBW is its own brand!